2017 Chicago Auto Show
Nation’s largest consumer show expands family-friendly activities
By Nina Russin
Those of us inside the car industry tend to forget the role consumers play in an auto show. In addition to new product introductions, these events are a rare opportunity for those outside the bubble to get up close and personal with cars they are thinking of buying. The driving public is the meat and potatoes of the Chicago Show, held each February at the McCormick Place convention center. In terms of attendance, it is the largest auto show in the United States.
This year’s show features fun for all members of the family, including those too young to drive: a Lego Batmobile at the Chevrolet booth plus scale replicas of the Y-Wing Starfighter, X-Wing Starfighter, TIE Striker and AT-ACT, all displayed under the Death Star in Nissan’s special Rogue One Star Wars Limited Edition Display appeal to the kid in all of us.
Those of driving age can get behind the wheel and have some fun at the show’s five indoor test tracks.
Fiat-Chrysler Automobiles, Toyota and Mercedes-Benz include test tracks as part of their displays: an appeal to millennials who value experience over the written word. Mercedes-Benz’s Iron Schockl is a 45-degree grade, demonstrating the outstanding climbing ability of the G-Class, while Camp Jeep brings off-roading indoors with rock crawls, steep inclines and sandy surfaces. A Ram proving ground includes six stations that demonstrate the trucks’ work capabilities while Toyota enthusiasts can test drive the new RAV4 and Highlander midsize crossover. Read the rest of this entry »