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  • 2018 Toyota C-HR

    Crossover combines versatility and affordability for young buyers

    By Nina Russin

    2018 Toyota C-HR

    2018 Toyota C-HR

    The all-new C-HR that debuts for the 2018 model year targets millennials with a combination of stylish exterior, versatile interior and affordable pricing. In a sense, the C-HR is to the current generation of young buyers what the Matrix was for their parents: a car that can take them through those quantum changes of life that happen right after college: new job, new home and perhaps a new family.

    The term, C-HR stands for ‘Coupe-High Rider’. The subcompact concept for the production vehicle originally debuted at the 2015 Frankfurt Auto Show as Scion’s competitor to the Nissan Juke. Post-Scion, the production model carries the Toyota nameplate, but its edgy styling with an elongated front end, huge wheels and sharply angled roof reflects Scion’s youthful spirit.

    A contrasting white roof adds pizzazz to the test car’s aqua-colored exterior. Base price is $22,500 excluding the $960 destination charge. Options on the test car include the white roof, removable crossbars, tablet holder, carpeted floor mats and cargo mat, mudguards, emergency assistance kit, rear bumper protector and wheel locks. Final MSRP is $24,969. Read the rest of this entry »

  • First Drive: 2018 Toyota C-HR

    Stylish crossover for active urbanites

    By Nina Russin

    2018 Toyota C-HR

    2018 Toyota C-HR

    Toyota’s newest compact crossover called the C-HR (Coupe-High Rider) reflects CEO, Akio Toyoda’s focus on re-infusing the brand with passionate styling and performance. Closely resembling the Scion concept that debuted at the LA Auto Show, the C-HR focuses on young drivers buying their first new car, with a combination of aggressive styling, sporty performance and value pricing.

    There are two models, the XLE and XLE Premium priced from $22,500 and $24,350 respectively. Although the C-HR is a Toyota model, pricing strategy is monospec in the Scion tradition. Prices do not include a $960 destination charge.

    The car’s profile loosely resembles a diamond formed by the roofline and beltline. Standard 18-inch wheels contribute to the C-HR’s sporty appearance. A R-Code version features a white roof with four available exterior colors.

    2018 Toyota C-HR

    2018 Toyota C-HR

    Built on Toyota’s new global TNGA C platform, the C-HR comes with one powertrain: a two-liter dual overhead cam engine rated at 144-horsepower and continuously variable automatic transmission. An available manual gear select mode enables the driver to engage seven shift points.

    To satisfy the needs of tech-savvy millennials, product planners equipped the C-HR with streaming Bluetooth audio, Aha, HD radio USB 2.0 port, iPod connectivity, phone book access and hands-free phone capability. A seven-inch touch-screen display and thin-film transistor information display in the gauge cluster are on par with significantly more expensive competitors. Read the rest of this entry »