ALV of the Year Announces 2017 Program Details
One-day event to include on and off-road driving
By Nina Russin
ALV of the Year announces plans for its 2017 program, taking place on Friday October 20. This year, the active lifestyle vehicle program combines media and athlete ride-and-drive events into a single day, with guests arriving on Thursday October 19 and departing the morning of Saturday the 21st. The host hotel is the Phoenix/Chandler Hilton, located off the Chandler exit of the 101 Freeway.
The ride-and-drive program is open to credentialed media, ALV jury panel members and twenty elite athletes including representatives from Arizona Legends, retired NFL players living in the Phoenix area. The day-long event features on-road routes as well as an expanded off-road driving program in the Tonto National Forest east of Phoenix. The awards ceremony will take place during dinner at the Hilton on Friday evening.
“By compressing the program and focusing on elite versus regional athletes, we believe ALV is both raising the bar and giving all participants who vote on vehicle entries equal access to driving opportunities,” said ALV of the Year LLC president, Nina Russin. “Our goal continues to be evaluating these vehicles with metrics important to buyers with active lifestyles, including performance on and off-road, safety, ergonomics and cargo capability.”
ALV is expanding its administrative team to better address the needs of OEM participants and create a larger media footprint through traditional channels and social media.
The 2017 ALV team includes:
Tyson Hugie: OEM liaison and marketing
Sam Haymart: Public relations, drive route coordinator
Eric Noble and the Carlab: off-road course, ballots
Becky Antioco: Event management, participant registration.
Nicole James: Social media
Jim Woodman: Elite athlete coordinator
Cathy Droz: NFL liaison
Robert Russin, CPA: Finance
Charlotte Stacy: Accounting
Carrie Owens, Jeff Jordan, Page One Automotive: vehicle preparation
Raul Vargas, Eric Goetz, DriveShop: vehicle preparation:
Nina Russin: Event oversight
Upcoming press releases include the 2017 jury panel, call for entries, hotel information and an expanded schedule.
For program updates, visit the ALV website.