First Drive: 2018 Toyota C-HR
Stylish crossover for active urbanites
By Nina Russin
Toyota’s newest compact crossover called the C-HR (Coupe-High Rider) reflects CEO, Akio Toyoda’s focus on re-infusing the brand with passionate styling and performance. Closely resembling the Scion concept that debuted at the LA Auto Show, the C-HR focuses on young drivers buying their first new car, with a combination of aggressive styling, sporty performance and value pricing.
There are two models, the XLE and XLE Premium priced from $22,500 and $24,350 respectively. Although the C-HR is a Toyota model, pricing strategy is monospec in the Scion tradition. Prices do not include a $960 destination charge.
The car’s profile loosely resembles a diamond formed by the roofline and beltline. Standard 18-inch wheels contribute to the C-HR’s sporty appearance. A R-Code version features a white roof with four available exterior colors.
Built on Toyota’s new global TNGA C platform, the C-HR comes with one powertrain: a two-liter dual overhead cam engine rated at 144-horsepower and continuously variable automatic transmission. An available manual gear select mode enables the driver to engage seven shift points.
To satisfy the needs of tech-savvy millennials, product planners equipped the C-HR with streaming Bluetooth audio, Aha, HD radio USB 2.0 port, iPod connectivity, phone book access and hands-free phone capability. A seven-inch touch-screen display and thin-film transistor information display in the gauge cluster are on par with significantly more expensive competitors. Read the rest of this entry »