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  • Prius Family of Vehicles Debuts in Detroit

    Posted on January 10th, 2011 ninarussin

    Toyota expands hybrid-only offerings with new models for families and urban singles

    Toyota Prius Family of Vehicles

    With over 955,000 units sold to date, the Toyota Prius is arguably America’s most popular hybrid. Today, Toyota revealed plans to expand its hybrid-only offerings with a plug-in version of the current model, as well as two new cars: the Prius v and Prius c.

    The Prius v has an extended cargo area to meet the needs of active families. While its hybrid synergy drive technology is the same as the third-generation Prius liftback, the design is new for the ground up.

    The Prius v seats up to five passengers and has 50 percent more cargo space than the current model. Folding split rear seats and a fold-flat front passenger seat create a variety of configurations for passengers and luggage.

    A new resin panoramic sunroof available on the Prius v weighs 40 percent less than conventional glass roofs of the same size to enhance fuel economy.

    Toyota’s enTune multimedia  system leverages the mobile phone for wireless upgradable navigation, entertainment and information services. The system supports mobile apps such as Bing, OpenTable and, as well as travel-related services. Entune also brings new music options to the vehicle, including iheartradio and Pandora.

    Estimated fuel economy for the Prius v is 42 miles-per-gallon in the city and 38 mpg on the highway.

    The compact Prius C targets single urbanites. A production version of the concept comes to market in the first half of 2012 as the most affordable model in the Prius lineup.

    Toyota is currently circulating 150 lithium-powered Prius plug-in models in a demonstration program throughout the US. The plug-in charges in about three hours on 110-volts, and can run up to 13 miles on battery power only.

    Toyota has set an on-sale target for the first half of 2012 for the plug-in. The Prius PHV (plug-in hybrid vehicle) goes on sale first in east and west coast states that make up sixty percent of the current Prius market.

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