Ford Unveils Interactive Mustang LaunchPosted on April 13th, 2009
“The ‘10 Unleashed” campaign puts enthusiasts in the driver’s seat
Ford knows how to keep its Mustang fans happy. Though getting behind the wheel of the 2010 model would suffice, the guys upstairs are going one better: inviting enthusiasts to customize cars with Ford Racing Performance Parts, or go racing.
By racing, Ford doesn’t mean a couple of runs down the local dragstrip. When world drift champion, Vaughn Gitten Jr., told the Mustang team about his fantasy of taking the 2010 model racing in Japan, they helped him turn his dream into reality.
Pony car fans can enter online, by submitting their Mustang dream experiences for consideration. Ford asks entrants to keep their essays to 250 words or less.
“During its 45 years, Mustang has touched people’s lives in so many different ways, and we’ve enjoyed hearing those stories leading up to the introduction of the new 2010 Mustang,” said Allison Revier, Ford Mustang brand manager. “Now it’s time to look forward and create new stories to fill the next chapter in the history book of America’s favorite muscle car.”
Ford will judge entries on creativity, uniqueness and execution of idea. In all, ten entrants will have the opportunity to turn their Mustang fantasies into reality. For more information, visit the official contest web site.
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