Ford Invites Drivers to Join Global FiestaPosted on March 6th, 2009
North American test-drive program reaches out to young buyers
By Nina Russin
The original Ford Fiesta was the epitome of “slow and steady wins the race.” First introduced to the US in 1978, the pint-sized Fiesta sported an 84 horsepower, four-cylinder engine and four-speed manual transmission. With a good tailwind, and a downhill slope, the Fiesta accelerated from zero-to-sixty in just over ten seconds.
While it didn’t do much time on the drag strip, the Fiesta became a fixture on the American road and abroad: one of the first compact cars produced in response to that decade’s fuel shortages. The first seven generations of the car sold over 10 million units globally.
This year, a new Fiesta four-door sedan and five-door hatchback go on sale in China. The China-market cars are produced at the company’s Changan Ford Mazda Automobile Company manufacturing facility in Nanjing.
The North American model doesn’t go on sale until 2010, but Ford is whetting the appetites of prospective buyers with a marketing campaign through social media sites such as You Tube, Facebook and FlickR.
Contestants make short videos explaining why they should be chosen to be the new Fiesta’s secret agents. Ford will choose a hundred drivers to conduct six-month test drives, with monthly secret assignments. Drivers will capture their experiences digitally and share them with Ford and others online.
Visit The Ford Fiesta Movement to learn more.
One response to “Ford Invites Drivers to Join Global Fiesta”
Robert Miller March 7th, 2009 at 21:16
That’s a great idea. I just applied. Thanks for sharing. The Fiesta sure has come a long way since that ugly looking thing in 1976.
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