Bridgestone Driving Programs Target Teen SafetyPosted on April 2nd, 2009
Web site, video contest and driving school aim to reduce fatalities
Bridgestone Americas is taking a three-prong approach to improving safety among young drivers. In addition to its Safety Scholars video contest, the tire manufacturer has a new web site called Think Before You Drive, with information about car maintenance and accident avoidance. The Driver’s Edge program is a free driving school for 15 to 21 year-old drivers that gives them hands-on experience in defensive driving.
“We know that car accidents are the leading cause of death among drivers aged 16-20,” said Christine Karbowiak, vice president, community and corporate relations for Bridgestone Americas, Inc. “That’s why… we are fully committed to doing what we can to educate motorists- particularly new teenage drivers- on the importance of safe driving every time they get behind the wheel.”
According to US government statistics, car crashes are the leading cause of death for 15 to 20 year-olds. More 16 to 20 year-olds die in auto crashes than by drugs, guns, and violent crimes combined. Teen drivers have higher fatality and injury rates per 100,000 licensed drivers than any other age group.
Bridgestone’s Safety Scholars program awards $5000 college scholarships to applicants who create winning videos about car safety or automotive environmentalism. The deadline for this year’s contest is May 17. In addition to scholarship money, winners get to see their videos broadcast in public service announcements on television stations nationwide. For more information, visit the program’s official web site.
Young drivers who want to sign up for the Driver’s Edge program can access current schedule on that web site, along with online registration. The half-day classroom and hands-on course includes skid pad exercises, evasive lane changes, and braking techniques. Participants must have a valid learner’s permit and those under 18 must have a parental consent form.
Bridgestone’s new teen safety web site includes online instruction about maintaining correct tire pressures, tire tread wear, accident avoidance, improving fuel economy, and advice for parents of new drivers.
Online videos show young drivers proper braking techniques, how to deal with road rage, how to corner, and what to do if their car is forced off the road. A newsroom has updates on state and federal safety legislation focused on teen drivers.
An online safety contest gives entrants the chance to match skills, with monthly drawings for free gas cards.
One response to “Bridgestone Driving Programs Target Teen Safety”
the driving schools in our area are quite good in giving basic driving lessons”`;
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