Bridgestone and Toyota Support Teen SafetyPosted on June 3rd, 2009
OEM programs support National Safety Month with driving instruction and a video contest
In honor of National Safety Month, Bridgestone and Toyota have announced programs targeted towards teen drivers. Teenage drivers are involved in fatal traffic accidents at over twice the rate of the general population. Traffic accidents are the number one cause of death among teens age 16 to 20.
Bridgestone is currently accepting entries for the third annual Safety Scholars video contest. Students create short videos about automotive safety or environmentalism. Three winners receive a $5000 college scholarship, and will have their videos aired as public service announcements on television stations nationwide.
Videos must be 25 or 55 seconds in length. Bridgestone is accepting the first 300 entries by June 17 at safetyscholars.com. A panel of judges will evaluate entries by how well they compel viewers to be more safety or eco-conscious when using their videos. The ten finalists will be posted on safetyscholars.com, YouTube, MySpace and Facebook on June 25. Bridgestone will announce the grand prize winners on July 23.
Toyota driving skills program helps teens in California learn about accident avoidance
Toyota’s Driving Expectations program consists of interactive and hands-on instruction, to help teens become safer drivers. The program is free to Los Angeles area residents. Toyota has partnered with the National Safety Council since the program’s debut in 2004. Since then, over 12,000 teens in 18 cities have benefited from the program.
Four-hour programs will be held over two weekends: July 11-12, and August 8-9. To learn more about the program and register, visit the Toyota Driving Expectations web site.
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