Toyota Releases 2010 Prius Pricing

Third-generation hybrid goes on sale in May

2010 Toyota Prius

This week, Toyota released pricing for the all-new 2010 Prius hybrid that rolls into dealerships next month. The new model comes in five grades, but only four come available in May. Pricing on those grades ranges from $22,000 for the Prius II, to $27,270 for the upscale Prius V. The base Prius I, priced from $21,000 rolls out later this year.

Toyota expects the Prius II to be its volume leader. Standard equipment includes keyless start, fifteen-inch wheels, a multi-information display with energy monitor, MP3-compatible audio system with satellite radio connectivity, a tilt-and-telescoping steering wheel and six-way driver’s seat. The Prius II features Toyota’s star safety system that integrates antilock braking, traction and vehicle stability control, seven airbags and cruise control.

The Prius V is the sportiest model, with standard seventeen-inch alloy wheels, LED headlamps and integrated foglamps. Power for all models comes from a 1.8-liter engine and electric motors rated at 134 horsepower, with a continuously variable automatic transmission. Average fuel economy is 50 miles-per-gallon.

A navigation package available on the III, IV and V grades adds a JBL audio upgrade and Bluetooth connectivity. An optional solar roof panel available on the Prius III and IV includes remote air conditioning: the driver turns on the air conditioner using a button on the remote fob. Buyers of the upscale Prius V can add an advanced technology package with navigation, dynamic cruise control, pre-collision, lane keep assist and park assist.

Pricing does not include a $750 delivery charge.