2010 Kia Soul

Hip to be square

By Nina Russin

2010 Kia Soul

Box-shaped crossovers seem to be on every automaker‘s short list. The Kia Soul is one of two such vehicles rolling out this spring: the other being the Nissan Cube. Kia is positioning the Soul as a value-packed alternative to the Cube and Scion xB. With a starting price of  $13,300 for the base model, the Soul appeals to young college grads who want an affordable vehicle with enough versatility for active lifestyles.

The Soul progressed from the drawing board to the showroom quickly. Kia unveiled the prototype at the 2006 North American Auto Show in Detroit. Production models are currently rolling into dealerships.
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